Hello again T&G News Community! Today we will be discussing GUNNAR Optiks and the great products they have brought to the gaming world.
GUNNAR started in the garage of one of its co-founders, Jenny Michelsen.
The idea for the glasses was born out of one woman’s frustration with her husband’s digitally induced migraines and worry about the eyes of her child who was fascinated by technology. Jenny Michelsen’s husband, Matt, was suffering from the headaches he had after hours sitting in front of six computer screens. The headaches, the Michelsens would learn, were a symptom of Computer Vision Syndrome, a collection of minor ailments that build up over time.
As the Rancho Santa Fe woman urged her husband to see a doctor, she wondered whether her 3-year-old son, Gunnar, was getting a jump-start on similar problems. If she and her husband believed the computers were getting to their eyes – and they didn’t start using electronics until they were in their 20s – what would happen to Gunnar’s generation? An estimated 125 million Americans suffer from what is now commonly referred to as Digital Eye Fatigue or Computer Vision Syndrome (CVS), according to the American Optometric Association.
Matt and Jenny Michelsen reached out to their close friend, Joe Croft, a former Oakley engineer, about the issues surrounding CVS. They wanted to learn more about the effects of focusing on a digital image projected on a screen just inches from one’s face for hours at a time and years on end. The Crofts and the Michelsens began their five-year road to launch by talking to medical experts. One of those experts was Dr. Jeffrey Anschel, a Carlsbad optometrist who has become an expert in Computer Vision Syndrome and Visual Ergonomics. He noticed the problem about 17 years ago when employees of a nearby computer company began complaining about dry and tired eyes and difficulty focusing. They were problems that people generally didn’t experience until they were in their 40s, but these patients were in their early 30s. It didn’t take him long to make the connection between their work and the required time spent in front of a computer screen. “You can work, shop, communicate and do just about everything from your computer now, and people just don’t realize how much time they’re spending looking at the screen. The digital images that computers project are one factor contributing to Computer Vision Syndrome. The eye focuses on the hard edge of an image, but digital images don’t have a clean edge. As a result, the focus drifts forward and back, causing eye fatigue.” Anschel also noted, “that when people spend long periods focusing on something close to their face, eye muscles tend to lock into a singular position, which is tiring and can push the eye down the path to becoming farsighted. Meanwhile, the eye has to deal with light from conflicting sources, such as sunlight, that are much brighter than the computer screen. There’s also glare from the light shining into the eyes. And the angle of view for the computer screen, which is straight ahead, isn’t desirable. People tend to focus better at objects when looking down, such as reading a book.”
Croft and Michelsen eventually took a prototype to Anschel and explained the important components of the glasses. They had amber-tinted lens, which make images appear clearer. Yellow makes images sharper by adding contrast and filtering out blue light. The lens is also shaped to pre-focus the light into the eyes, so the eyes don’t have to do all the work. There’s also an anti-glare filter that allows light from the computer in but keeps out distracting reflected light from other sources. The lenses are also designed to be fitted close to the face, creating a “micro-climate” that keeps away the dry air currents. This helps keep eyes moist by reducing squinting and maintaining a closer-to-normal rate of blinking – a leading cause of dry eyes.
Croft and Michelsen set out to create a product that addresses the issues associated with digital eye-strain. They completed their first prototype in 2006. In early 2007, they founded the company and in October of 2008 they launched their first product. Investors in the company include Peter Thiel (a founder of Pay Pal and early investor in FaceBook), 50 Cent, Carl Zeiss Vision, Monster, Inc., Christopher Burch and Happy Madison Productions. – GUNNARS.com
Over the past few weeks I have had the privilege of talking to Joe Croft, Michael Polin and their International Gaming Guru Nathaniel Pope.
I have been honored in trying out a pair of GUNNAR’s and I have to say I am well past impressed, My migraines have been reduced to very to little to none at all, They are comfortable with my Headsets and I can also wear them for everyday activities.
I was given a pair of Vayper Neptune I have used them for gaming, reading, watching TV and just about everything else. At just $79.00 the price is well set I love my GUNNAR Glasses and I am already planning on buying another pair.
If you get the chance go grab yourself a pair it is well worth it!
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Q&A with Nathaniel Pope International Gaming Guru at GUNNAR
Outside of the styles is there a difference between the Gaming Styles and Computer Styles?
Advanced Gaming Eyewear and Advanced Computer Eyewear feature the same great lens technology designed to protect, enhance and optimize your vision. Both categories feature the exact same GUNNAR i-AMP lens technology with its signature amber tint but are compromise of different frame features and designs. For example, many of the gaming styles feature headset compatible temples for enhanced comfort when wearing headsets.
How long did it take to become well-known in the gaming community?
Our growth in the gaming community was very quick, very organic, and grew out of natural adoption by hardcore and enthusiast gamers, both inside and outside of competitive eSports. The company was founded in 2007, and first started selling GUNNARS in 2008. By 2009 we had a strong foothold in core PC gaming communities such as Xfire competitive eSports leagues like Major League Gaming and core console players across the globe. Today, millions of gamers wear GUNNARS for all their gaming needs.
What was the initial feedback from the community?
Initially, the community was a bit skeptical, because the GUNNAR technology was so new. However, gamers quickly took note of how GUNNARS helped decrease eye fatigue and dry eyes during marathon gaming sessions. Gamers, being the early adopters that they are, also took note that GUNNARS were great for simply working a computer which is where a crucial added benefit came into play. Soon, gamers were flocking to Best Buy to pick up GUNNARS not only for gaming, but for all their work needs too.
How many gaming leagues use GUNNARS?
Professional gamers swear by GUNNARS in all the major titles in all the major eSports leagues including titles such as Halo, League of Legends, Starcraft 2, Dota 2, Modern Warfare, World of Warcraft and many others. It’s hard to count the number of leagues, specifically, since so many professional gamers across all the major leagues wear GUNNARS.
Some of our great ambassadors include N0thing, Ocelote, Dyrus, Chaox, Xpecial, Elementz, Nyjacky, Westrice, Cop, Voyboy, iNcontroL, Machine, and many others.
Does GUNNAR sponsor pro teams or players?
While we don’t financially sponsor pro teams or players, we do work with teams, players, shoutcasters, and communities that already wear GUNNARS. It is our goal and aim to nurture an elite group of GUNNAR VISIONARIES, should you be interested in the mission to unlock a whole host of cool marketing activities, incentives, and rewards! http://www.gunnars.com/sponsorships